Santa Monica Pier

Ad Campaign

The Metropolitan Water District’s 2017 summer advertising and outreach campaign, “H2Love Letters,” thanked Southland residents for conserving water for the future.  The campaign extended a big thanks through colorful billboards, bus wraps, community newspaper advertisements and even the Pacific Park Ferris wheel on the Santa Monica pier.

H2Love from the Kids of SoCal

Overall Conservation Campaign

H2Love from the Kids of SoCal (Spanish)

Teamwork Wins When it Comes to Conservation

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California Friendly® registered trademark of the Metropolitan Water District of Southern California.

Many of the flower and garden images are courtesy of the Theodore Payne Foundation.